Skip to content
Guide

How to remove C2PA Content Credentials and AI metadata from an image

Short answerC2PA manifests, XMP and generator text chunks are embedded in the image file. Drop the image on PureImage, which removes the metadata in your browser, and download the clean copy. Nothing is uploaded.

Updated 2026-10-19

What is in the file

Images carry data next to the pixels. Content Credentials are the consumer name for the C2PA standard (Coalition for Content Provenance and Authenticity): a signed manifest that records which tool made or edited the image. Many AI image tools also write their own tags, and some PNG files carry the prompt and settings as text chunks. On top of that comes ordinary EXIF, XMP and IPTC data: camera, dates, author, software and sometimes GPS.

All of it travels with the file when you post it, send it to a client or upload it to a marketplace.

Remove it in the browser

  1. Open PureImage in any browser.
  2. Drop one or more JPG, PNG or WebP files on the page, or pick them.
  3. Download the clean images. Several files come as one ZIP.

The work happens on your own device. The images are never uploaded to a server.

What it removes

  • C2PA manifests and Content Credentials.
  • EXIF, XMP and IPTC fields, including GPS position.
  • Generator text chunks in PNG files.

What it does not do

  • It does not remove watermarks, visible or invisible, and it is not a way to fool AI detectors. It removes embedded metadata only.
  • To strip the data, the current version redraws the image, so JPEG and WebP files are re-encoded and the colour profile is not kept.
  • HEIC, AVIF and GIF are not supported.

Without an internet connection

The PureImage Offline Edition is the same cleaner as one small HTML file you keep and open in any browser on Windows, Mac or Linux, also on machines with no network. It is a one-time purchase of $9.

FAQ

Is removing C2PA metadata allowed?

It is your file and your metadata. Check the rules of the platform you publish on: some ask you to label AI-generated content whatever the file contains.

Will the image look different?

The pixels are redrawn and JPEG and WebP files are re-encoded, so the file can be slightly smaller or softer than the original, and the colour profile is not kept.

More guides