How to make a text mask (image or video inside text) in Wix Harmony

The problem

A headline whose letters show a photo or a short video grabs attention. Wix's help center lists the text mask among the effects it is still bringing into Harmony (checked November 2026), and the usual workaround, a flat picture of text, cannot be read by search engines or screen readers.

Make a masked headline

1. Add Karelia Text Mask from the Wix App Market and open your site in the Harmony editor.
2. Add Text Mask from Add elements, then Apps, and type your headline.
3. Choose a fill: a photo from your media (move the focal point to the part you want to show), one of eight gradients, or three colors of your own.
4. Set font, weight, size, spacing and alignment with the normal design controls. Add an optional outline and a fallback color that shows while the picture loads.
5. Choose whether the headline is a main heading, a smaller heading or a paragraph, then publish.

karelia-text-mask-1.webp

Video inside the letters

On the Pro plan, a short, muted clip loops inside the letters. It pauses when the headline is off screen or the tab is hidden, has a pause button for visitors and switches off for visitors who ask their device for reduced motion. Pro also adds slow pan and zoom and a flowing animated gradient.

karelia-text-mask-3.webp

Still real text

The headline stays real text that search engines and screen readers read like any other heading. The decorative fill is hidden from assistive technology, and long words scale down on small screens.

Image and gradient fills are free, with no limit on headlines. Check that your headline is easy to read before you publish.